The best CRM is the one that you'll actually use. 

I'm tired of marketers and white label resellers convincing small business owners to buy "the next best thing" when most of the time it won't make a difference anyway. 

Now I am not going to claim that some software and tech stacks don't make an easier system, what I am saying is that having the best of the best software and tech stack in a CRM doesn't matter if you don't know how to use the system effectively. 

Several calls a month I am talking to a small business owner who was sold on a "magical software" with mile high promises and no follow through from the slick salesman. It has got to a point that I am doing something about it. 

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